{"id":969,"date":"2019-04-05T08:15:00","date_gmt":"2019-04-05T08:15:00","guid":{"rendered":"https:\/\/retotmp.wordpress.com\/?p=969"},"modified":"2019-04-05T08:15:00","modified_gmt":"2019-04-05T08:15:00","slug":"nuevos-retos-nuevas-ideas-para-barna-guitars","status":"publish","type":"post","link":"https:\/\/retotmp.valnaloneduca.com\/?p=969","title":{"rendered":"Nuevos retos, nuevas ideas para Barna Guitars"},"content":{"rendered":"<p style=\"text-align:justify;\">Hace unos d\u00edas, Alejandro Barna nos hab\u00eda presentado el RETO de presentar propuestas para el dise\u00f1o de su nuevo punto de venta pero, tras las entrevistas realizadas y la informaci\u00f3n analizada, los equipos lo redefinieron y comenzaron a trabajar propuestas de comunicaci\u00f3n a trav\u00e9s de la promoci\u00f3n, las relaciones p\u00fablicas y la publicidad en Internet. Aunque un equipo de estudiantes prefiri\u00f3 seguir trabajando sobre la decoraci\u00f3n del nuevo local de Barna Guitars.<\/p>\n<p style=\"text-align:justify;\">Despu\u00e9s de tres sesiones de trabajo, Alejandro se acerc\u00f3 al IES Ram\u00f3n Men\u00e9ndez Pidal y los cuatro equipos formados, Guitarrote, Matguitars, Three y Work in Hell presentaron sus propuestas con la ilusi\u00f3n de verlas hechas realidad.<\/p>\n<p style=\"text-align:justify;\">Promociones en la venta para clientela, organizaci\u00f3n de un micro abierto, colaboraci\u00f3n con Influencers y uso de guitarras para la decoraci\u00f3n de techos fueron los prototipos presentados.<\/p>\n<div id='gallery-1' class='gallery galleryid-969 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/retotmp.valnaloneduca.com\/?attachment_id=970'><img width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna1.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna1.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna1.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna1.png?zoom=2&amp;resize=150%2C150 300w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna1.png?zoom=3&amp;resize=150%2C150 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/retotmp.valnaloneduca.com\/?attachment_id=971'><img width=\"150\" height=\"150\" src=\"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna2.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna2.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna2.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna2.png?zoom=2&amp;resize=150%2C150 300w, https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna2.png?zoom=3&amp;resize=150%2C150 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/retotmp.valnaloneduca.com\/?attachment_id=972'><img width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/influencers_guitarrote.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/influencers_guitarrote.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/influencers_guitarrote.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/influencers_guitarrote.png?zoom=2&amp;resize=150%2C150 300w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/influencers_guitarrote.png?zoom=3&amp;resize=150%2C150 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/retotmp.valnaloneduca.com\/?attachment_id=973'><img width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/micro-abierto-3.png?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/micro-abierto-3.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/micro-abierto-3.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/micro-abierto-3.png?zoom=2&amp;resize=150%2C150 300w, https:\/\/i0.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/micro-abierto-3.png?zoom=3&amp;resize=150%2C150 450w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"910\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 910px; 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height: 433px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 329px; height: 437px;\" data-original-width=\"329\" data-original-height=\"437\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/retotmp.valnaloneduca.com\/?attachment_id=978\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"325\"> <meta itemprop=\"height\" content=\"433\"> <img data-attachment-id=\"978\" data-orig-file=\"https:\/\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/m5-scaled.jpg\" data-orig-size=\"1920,2560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Aquaris U&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1554386609&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.4&quot;,&quot;iso&quot;:&quot;196&quot;,&quot;shutter_speed&quot;:&quot;0.03030303030303&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"m5\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/m5-scaled.jpg?fit=225%2C300&#038;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/m5-scaled.jpg?fit=768%2C1024&#038;ssl=1\" src=\"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/m5-scaled.jpg?w=325&#038;h=433&#038;ssl=1\" width=\"325\" height=\"433\" data-original-width=\"325\" data-original-height=\"433\" itemprop=\"http:\/\/schema.org\/image\" title=\"m5\" alt=\"m5\" style=\"width: 325px; height: 433px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p style=\"text-align:justify;\">Alejandro Barna agradeci\u00f3 las propuestas y mostr\u00f3 inter\u00e9s en llevarlas a cabo. Aunque ya hab\u00eda realizado promociones anteriormente, consider\u00f3 interesante centrarse en fidelizar nueva clientela a trav\u00e9s de esta estrategia. El micro abierto y la capacidad de convocator\u00eda que tendr\u00eda, fue algo que le llam\u00f3 la atenci\u00f3n, ya que nunca hab\u00eda pensado en ello&#8230; quiz\u00e1s forme parte de la inauguraci\u00f3n del local, al igual que las guitarras ocupando el espacio de los techos y los influencers haciendo su primera puesta en escena tras el micro de Barna.<\/p>\n<p style=\"text-align:justify;\">Gracias Alejandro por tu colaboraci\u00f3n y el inter\u00e9s en escuchar las propuestas y opiniones de los estudiantes y futuros t\u00e9cnicos en actividades comerciales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas, Alejandro Barna nos hab\u00eda presentado el RETO de presentar propuestas para el dise\u00f1o de su nuevo punto<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[21,30],"tags":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":780,"url":"https:\/\/retotmp.valnaloneduca.com\/?p=780","url_meta":{"origin":969,"position":0},"title":"Nuevo local...nuevo RETO","date":"marzo 7, 2019","format":false,"excerpt":"Barna Guitars, colaborador habitual de Valnal\u00f3n y que en otras ocasiones ha planteado retos a estudiantes, ha hecho mudanza. Ya no est\u00e1 en el Centro de Empresas La Curtidora, despu\u00e9s de 5 a\u00f1os se ha trasladado a un local ubicado en la C\/Hermanos Espolita, n\u00ba 8 de Avil\u00e9s. As\u00ed es\u2026","rel":"","context":"En \u00abIES Ram\u00f3n Men\u00e9ndez Pidal\u00bb","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":886,"url":"https:\/\/retotmp.valnaloneduca.com\/?p=886","url_meta":{"origin":969,"position":1},"title":"Redefinimos el reto... generamos IDEAS","date":"abril 1, 2019","format":false,"excerpt":"Despu\u00e9s de la visita a Barna Guitars, hemos continuado con el desarrollo de la EMPAT\u00cdA realizando entrevistas a guitarristas, expertos en marketing y otros comercios que ten\u00edan una decoraci\u00f3n con tendencias similares. Las entrevistas fueron muy enriquecedoras, conseguimos mucha informaci\u00f3n y especialmente nos ayud\u00f3 a pasar a la siguiente fase...\u2026","rel":"","context":"En \u00abIES Ram\u00f3n Men\u00e9ndez Pidal\u00bb","img":{"alt_text":"ideas barna","src":"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/ideas-barna.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":879,"url":"https:\/\/retotmp.valnaloneduca.com\/?p=879","url_meta":{"origin":969,"position":2},"title":"Un Luthier estrenando local","date":"abril 1, 2019","format":false,"excerpt":"Comenzamos el reto con Barna Guitars haciendo una visita a sus nuevas instalaciones ubicadas en la Calle Hermanos Espolita, n\u00famero 8 de Avil\u00e9s. A\u00fan no se identifica la presencia del Luthier en el barrio de la Magdalena, pero, en pocos meses esta fachada ser\u00e1 otra... Alejandro, como siempre, fue un\u2026","rel":"","context":"En \u00abIES Ram\u00f3n Men\u00e9ndez Pidal\u00bb","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/04\/barna-3-scaled.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":831,"url":"https:\/\/retotmp.valnaloneduca.com\/?p=831","url_meta":{"origin":969,"position":3},"title":"The Veenfies en los escenarios","date":"marzo 20, 2019","format":false,"excerpt":"The Veenfies ya ha comenzado a rodar por los escenarios, su estreno ha sido en las actividades programadas por el Ayuntamiento de Avil\u00e9s para el 8 de marzo. Que mejor estreno para 5 m\u00fasicas como Gloria (voz), Beatriz (teclado y coros), Noem\u00ed (guitarra), Laura (bajo) e Iris (bater\u00eda). Para quienes\u2026","rel":"","context":"En \u00abIES Ram\u00f3n Men\u00e9ndez Pidal\u00bb","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/03\/2-scaled.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":613,"url":"https:\/\/retotmp.valnaloneduca.com\/?p=613","url_meta":{"origin":969,"position":4},"title":"Pr\u00f3ximo reto... Plan de Marketing Musical","date":"febrero 15, 2019","format":false,"excerpt":"Un a\u00f1o m\u00e1s, hemos comenzado un reto en el IES Ram\u00f3n Men\u00e9ndez Pidal de Avil\u00e9s con el grupo de estudiantes del CFGS Marketing y Publicidad. Y este a\u00f1o, tenemos todo un desaf\u00edo... un grupo de cinco mujeres artistas nos han propuesto dise\u00f1ar su plan de marketing para su nuevo proyecto\u2026","rel":"","context":"En \u00abIES Ram\u00f3n Men\u00e9ndez Pidal\u00bb","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/02\/whatsapp-image-2019-02-15-at-18.44.32.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":713,"url":"https:\/\/retotmp.valnaloneduca.com\/?p=713","url_meta":{"origin":969,"position":5},"title":"Entrevista Jorge Gutierrez rapero de Gij\u00f3n","date":"febrero 25, 2019","format":"image","excerpt":"","rel":"","context":"En \u00abIES Ram\u00f3n Men\u00e9ndez Pidal\u00bb","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/retotmp.valnaloneduca.com\/wp-content\/uploads\/2019\/02\/4e11a04d-fa20-40f7-a002-8737fbb35877.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=\/wp\/v2\/posts\/969"}],"collection":[{"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=969"}],"version-history":[{"count":0,"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=\/wp\/v2\/posts\/969\/revisions"}],"wp:attachment":[{"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retotmp.valnaloneduca.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}